Thursday, July 12, 2012

What's on Americans' minds? Increasingly, 'me.' From USA Today.

By Sharon Jayson
USA TODAY 

An analysis of words and phrases in more than 750,000 American books published in the past 50 years finds an emphasis on "I" before "we" — showing growing attention to the individual over the group.

The study, published today in the online journal PLoS One, analyzes how often certain words and phrases appear in written language from year to year. Researchers say it is yet another indication that U.S. society since 1960 has become increasingly focused on the self.

"These trends reflect a sea change in American culture toward more individualism," says psychologist Jean Twenge of San Diego State University. "That can be both good and bad. Some people have argued that individualism has been on the rise in Western cultures for centuries, but that the increase accelerated after the late 1960s. These results suggest that's indeed the case."

Findings show nuances in different aspects of individualism, Twenge adds. "There's an emphasis on uniqueness and greatness, and things being personalized for the individual. But it's not about being independent and standing on your own two feet," she says.

FULL STORY.

5 comments:

  1. I didn't find anything in the article particularly applied to me.

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  2. ELS! You're back! We were wondering...

    Meanwhile, I'm not totally convinced. Though I am always open to an argument that narcissism has taken over, it could also be that the injunction against uisng "I" in formal writing has been lifted. It has in the humanities, anyway. You are now allowed to say "I hope to show that XYZ" without some Lacanian coming along and putting a slash through your I.

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    Replies
    1. So long as you can demonstrate that looking in the mirror no longer traumatizes you.

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  3. I agree that narcissism is on the rise, but I don't see this necessarily reflected in random phrases like this study has attempted to do.

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  4. Jean Twenge would get a lot more respect as a scientist if she'd broaden out, and not be so predictable. I liked "Generation Me," but everything of hers I've read since has felt like a retread. As Peter Medawar observed in "Advice to a Young Scientist," "Under no circumstances should scientists continue to do their dissertation research for life." The same goes for Jarrett Diamond.

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