Dear College Students, Please Stop Taking Photos Of Your Inappropriately-Themed Frat Parties. From Forbes.com.
by Kashmir Hill
Duke University (my alma mater) is back in the news this week for yet another “reputational setback.” A fraternity there decided to throw an Asian-themed “racist rager” Friday.The Duke Chronicle reports that student groups originally objected toan email invitation to the “Kappa Sigma Asia Prime” party that “included misspellings to convey accented English—’Herro Nice Duke Peopre’” — and ended with a “Chank you” instead of a “Thank you.” The frat responded to the complaints not by canceling the party but by changing its theme to “International Relations.”
I hope none of the frat brothers are marketing majors; the weak attempt at rebranding was completely ineffective. Party-goers still showed up dressed like Asian stereotypes — which attendees of course captured in photos that they later shared on Facebook. Because what’s the point of college but to create digital content that will haunt you for the rest of your life?