Friday, January 24, 2014

Facebook Losing its Edge Among College-Aged Adults. From DigiDay.

"I mean, my dad's
on Facebook!"
Facebook’s penetration among U.S. college-aged adults (age 18 to 24) decreased by three percentage points to 88.6 percent in Nov. 2013 from Feb. 2013. Facebook — which initially became popular by solely catering to college students – remained the most widely used social network on campus, but it’s cool factor among college-aged adults has indeed diminished. Facebook did not immediately return calls for a comment.

The numbers also point to which platforms have increased their traction with younger users. Instagram, Twitter, Tumblr, Snapchat and Vine all gained users over this time period. Snapchat’s reach among 18- to 24-year-olds increased eightfold, to 25.9 percent in Nov. 2013 from 3.2 percent in Feb. 2013. Vine — which was launched in late Jan. 2013 — grew like a weed over that nine-month period; its reach went from not even registering with comScore in Feb. 2013 to 25 percent penetration that November.



  1. In my experience, they can be college aged or they can be adults but a college-aged adult is pretty rare.

  2. It's because their attentio.......... Squirrel !!!

  3. Here's an interesting perspective on social networks: