Searching for the perfect university course can seem a bit like finding the perfect soulmate. But one university has sought to alleviate the stress of the hunt by launching a mobile phone app aimed at helping students find “the course of their dreams”, and with a functionality similar to Tinder, a popular dating app that allows users to search for would-be partners in their immediate vicinity. On Tinder, users can declare an interest in another user by “swiping right” on their phone (or dismiss them as a potential match by swiping left). The University of Salford said the Match Made in Salford app and website, which hooks up prospective students with their ideal course, was designed to make the experience of clearing “reassuring and enjoyable”.
There's more at Times Higher Education.
Salford's website repeatedly elbows you in the ribs to make sure you don't miss the double entendre, The headline is "Finding the course of your dreams is easy." A hearts-and-chili-peppers graphic bisects the page.
|See the little chili peppers?|