Thinking about attending MSUM? Tell us why you'd like to #BeADragon and you can win up to a $2,500 scholarship! That's in ADDITION to any other MSUM scholarships that you qualify for. Enter by tweeting why you want to #BeADragon and follow@AdmissionsMSUM. Entries will be judged on how creatively you include Dragon Pride as you explain why you wish to #BeADragon. The tweet can include pictures and links to video and other media.
I think this isn't so much a sign of the End Times as it is a clever way to get a lot of social media buzz in return for a small investment.
Although I am warming up my thumbs just in case grant applications start going this way.