Dear
Business Leaders,
I wonder if I might have a moment of
your time to try to straighten out an issue that has been troubling me. I do apologize for presuming on your time
like this, given that I’m not going to fork over any money for this consultation. I hear you when you say how competitive you
are. How money talks and bullshit walks, or however that charming catchphrase
goes. How there’s no free ride. So it is with considerable deference that I
approach with my humble request that you Please make up your Zarking minds! Is the customer always right or not?
I keep hearing about the importance
of the business model. And I sort of get
it. I took a little economics back in
high school (and no, not of the home variety).
In a world of limited resources, there is no free ride. Ultimately, we all have to convince others to
pay for our wares, and if nobody is willing to pay, perhaps we should switch to
doing something else. OK, that seems
pretty reasonable. I’m a little
uncomfortable about it, but I can see that maybe the students are
customers. Sort of. If I hold my head to one side and kindof half
close one eye. I can at least meet you
part way, and recognize that the one’s I’m spending all this time in the
classroom for is the students. So if
they pay tuition, then that sortof makes them customers.
So the customers are always right,
huh? Well then what in the name of
the Arkelseizure's nose hairs are they doing in the classroom?
I mean, why would anybody pony up big tuition bucks if they are always
right? Are they insane? No, that can’t be it, because then they
wouldn’t be always right, and therefore, couldn’t possibly be customers. So what gives?
And while I’ve got your attention,
here’s another one that troubles me. See,
every time I turn around one of you business leaders is going off about how
colleges aren’t doing a good enough job with the students (er… customers, sorry). How graduates don’t have the skilz they need
to win the brave new future. How most of
them struggle to find their own blastopores with both hands and a flashlight.
