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The numbers also point to which platforms have increased their traction with younger users. Instagram, Twitter, Tumblr, Snapchat and Vine all gained users over this time period. Snapchat’s reach among 18- to 24-year-olds increased eightfold, to 25.9 percent in Nov. 2013 from 3.2 percent in Feb. 2013. Vine — which was launched in late Jan. 2013 — grew like a weed over that nine-month period; its reach went from not even registering with comScore in Feb. 2013 to 25 percent penetration that November.