Just discovered that as of June 1, 2014, Apple is no longer selling anything through campus computer stores in Canada. Apparently they decided they'd rather keep the the 5% campus stores earned on the transactions in their corporate pockets. Students and faculty are welcome to buy stuff online, they said sunnily.
You'd think Apple would grasp that they're losing 5% but gaining life-long brand loyalty. Don't they want undergrads buying their first laptop to imprint on the brand?
I bought my first computer in 1986 through a campus bookstore. It was a Mac+. Over the last 28 years I've bought 6 desktops and 7 laptops through campus bookstores; not to mention 2 iPads, 3 iPods, and sundry dongles and connectors. Every single one was a Mac, or at any rate an Apple product. (To say nothing of the 4 desktops and 4 laptops my husband has bought over the years, or the laptops we were contemplating for the kids.)
But if Macs hadn't been available through the campus bookstore when I bought that first beige brick, I would have bought something else. Toshiba. IBM. And everything I bought after that would have been non-Apple too.
The campus computer staff were fantastic, too. Well-informed, helpful and enthusiastic about Apple products. When Steve Jobs introduced the iPad they broadcast the keynote at the bookstore and everyone came wearing a black turtleneck. I used to enjoy wandering over there to look at the magic gadgets and let myself be talked, all too often, into a purchase.
Now the Mac-knowledgeable staff are gone, and support has been cut, and I'm not even sure I can dash in before class to buy a new dongle when one goes missing. Without on-campus support for Macs, I'm not sure I can keep using one.
After 28 years of feeling as if Apple and I were in it supporting education together, I've been abandoned. What a bone-headed marketing decision!
But more than that, I feel as if I've lost a friend.