This item, about Emerson College's new logo, got me thinking.
Is there any endeavor more uniformly doomed than the logo redesign? It seems if you're a university and you want to spend a lot of money and make no one happy (except the design firm, I suppose) this is the best way to do it.
A cursory search through the IHE archives brought these up:
Wright State spends a quarter million dollars to remove Wilbur Wright from the logo
University of Dayton gets a new "Dayton Flyers" logo with a winged letter "D"
The University of California's innovative flushing-toilet logo gets 30,000 people to sign a petition protesting it
Then we have Drake University's D-plus campaign, (not strictly a logo but an unfortunate graphic)
Does this ever work out well? Does anyone have a story of a successful logo redesign?