As a proffie who presents hirself as liberal-conservative-religious-social-professional-family-oriented, I'm confused as to how to maximize my personal brand in the FB marketplace . . . .
To understand how a social media presence might influence a professor's teaching career, the researchers created six fake Facebook pages, all of a fictional 39-year-old while male professor. Each page had a specific focus: Either the professor was portrayed as primarily politically conservative, politically liberal, religious, family-oriented, socially oriented or professional.
Students disliked professors who wore their politics on their sleeves: Politically conservative and politically liberal professors were seen as the least friendly and the least respectable. Students also had little respect for social professors and felt family-oriented professors were the most respectable.
The horror. The horror.